1. Acceptance of these terms

These Terms & Conditions (“Terms”) apply to your access to and use of the CRO Analyst website and to enquiries about or engagement of our services, unless a separate written agreement says otherwise. “CRO Analyst”, “we”, “our” and “us” refer to CRO Analyst; “you” and “your” refer to the website visitor, prospective client or client.

By using this website, contacting us or engaging our services, you agree to the Terms that apply to your interaction. If you do not agree, please discontinue use of the website. If a signed proposal, statement of work or service agreement conflicts with these Terms, the specific written agreement will govern for that engagement.

2. Our services and scope of work

CRO Analyst provides digital marketing and web-related services that may include search engine optimisation (SEO), paid advertising, social media marketing, content and link-building support, AI search visibility services, website design and development, analytics, strategy and related consultancy.

The precise deliverables, timelines, fees, dependencies and exclusions for a project should be set out in a proposal, quotation, order, statement of work or other written confirmation. Website descriptions are general information, not a binding promise that every service is available in every location or engagement. We may refine our methods, tools or service processes as platforms and industry practices evolve.

3. No guaranteed results

Digital marketing and website performance depend on many factors outside our reasonable control, including competition, market demand, budgets, the quality and history of a website, client responsiveness, the accuracy of supplied information, search-engine and advertising-platform changes, third-party policies, user behaviour and broader economic conditions.

We will discuss the agreed scope and work professionally toward the objectives set for an engagement, but estimates, forecasts, examples, case studies or strategic recommendations are not guarantees of future performance. Past performance, where discussed, does not ensure similar future results. No statement on this website should be understood as a promise of a fixed outcome.

4. Client responsibilities

To help an engagement run smoothly, you agree to:

• Provide accurate, lawful and timely information, approvals, content and access reasonably needed for the work.
• Ensure you have the rights and permissions to use materials, images, data, logos, claims and other assets you supply.
• Review deliverables and provide feedback or approvals within agreed timeframes.
• Maintain control of your business accounts and use appropriate access permissions; do not share passwords insecurely.
• Ensure your products, services, advertising claims, privacy notices and business practices comply with applicable laws and platform policies.
• Tell us about relevant restrictions, compliance requirements or changes that could affect the project.

Delays, incomplete inputs, late approvals or changes in scope may affect timing, cost or results. We may rely on information supplied by you without independently verifying every detail unless verification is specifically included in the agreed scope.

5. Fees, invoices and payments

Fees, billing schedules, payment due dates, taxes, third-party costs and any cancellation or refund terms will be communicated in the applicable proposal or written agreement. Unless expressly stated otherwise in writing, third-party media spend, subscriptions, hosting, software licences, stock assets and platform charges are separate from our service fees.

You are responsible for paying invoices according to the agreed terms. If an undisputed invoice becomes overdue, we may provide notice and, where legally permitted and consistent with the applicable agreement, pause work or withhold further deliverables until the issue is resolved. Any additional work outside the agreed scope may require a revised quotation or written approval before it begins.

Any refund, cancellation, rescheduling or termination arrangements will be governed by the applicable written agreement and mandatory consumer or other laws that apply.

6. Intellectual property and use of deliverables

Each party retains ownership of materials, tools, methods, trademarks and intellectual property it owned or developed independently before an engagement. You remain responsible for obtaining rights to materials you provide to us.

Ownership or licence rights for project-specific deliverables will be stated in the applicable proposal or written agreement. Where no separate term is agreed, and subject to full payment of amounts due, we grant you a non-exclusive right to use final deliverables created specifically for you for their intended business purpose. Our pre-existing tools, templates, processes, know-how and general techniques remain ours. Third-party assets and software remain subject to their own licence terms.

You must not copy, resell, republish or misuse website content, branding or materials belonging to CRO Analyst without prior written permission, except where the law permits.

7. Acceptable use of the website

You may use this website for lawful, legitimate purposes. You must not attempt to disrupt its operation, gain unauthorised access, introduce malicious code, scrape or harvest personal information unlawfully, impersonate another person, infringe intellectual property rights, or use the site to distribute unlawful, misleading or harmful material.

We may restrict access or take appropriate action if we reasonably believe the website is being misused or its security is at risk. We may update, suspend or remove website content or features at any time. We do not promise that the website will always be available, uninterrupted, error-free or compatible with every device or browser.

8. Third-party platforms and services

Our work may involve search engines, advertising networks, social platforms, analytics tools, hosting providers, plugins or other third-party services. Those services are controlled by their respective providers and may change their features, prices, policies, algorithms or availability at any time.

We are not responsible for decisions, outages, account suspensions, policy changes, algorithm updates, service interruptions or actions taken by third-party providers. We will use reasonable professional care within the agreed scope, but we cannot control or guarantee the operation or decisions of external platforms. You may need to accept separate terms or pay third-party fees to use them.

9. Confidentiality and privacy

Each party should take reasonable care to protect confidential business information received from the other and use it only for the relevant enquiry or engagement, subject to legal obligations and any separate confidentiality agreement. Information that is already public, independently developed or lawfully received without a confidentiality duty may not be confidential.

Our handling of personal information is described in our Privacy Policy. We do not sell personal data. We may use contact and enquiry information to respond to you, manage services, improve your experience and send relevant service or marketing communications where permitted by law. You can contact us to change your marketing preferences.

10. Disclaimers and limitation of liability

The website and its general content are provided for information purposes. To the extent permitted by law, we make no warranty that all website content is complete, current, error-free or suitable for every particular purpose. You are responsible for evaluating whether information or services are appropriate for your circumstances and for obtaining independent professional advice where needed.

To the extent permitted by applicable law, CRO Analyst will not be liable for indirect, incidental, special or consequential loss, loss of profits, revenue, anticipated savings, data, goodwill or business opportunity arising from use of the website or an engagement. Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including any mandatory rights or remedies that apply to you.

Any liability arising from a paid engagement will, where legally permitted, be subject to the specific terms agreed in the relevant written contract. If no such term exists, applicable law will determine the extent of any liability. This section does not remove responsibilities that cannot be excluded under law.

11. Suspension and termination

Either party may end a service engagement according to the cancellation or termination terms in the relevant written agreement. If no specific terms have been agreed, the parties should communicate in writing and work in good faith to resolve outstanding work, payments, access and handover matters, subject to applicable law.

We may suspend or terminate access to the website or pause services where reasonably necessary for security, suspected unlawful activity, material breach, non-payment or compliance with law, subject to any notice or other requirements that apply. Terms which by their nature should continue—such as payment obligations, intellectual property, confidentiality, disclaimers and liability provisions—may survive termination to the extent permitted by law.

12. Governing law and disputes

These Terms are intended to be interpreted in accordance with the laws of India, subject to mandatory laws and consumer protections that apply in your location. Any dispute should first be raised with us in writing so the parties can attempt to resolve it in good faith. Where a dispute cannot be resolved informally, it will be handled by a competent forum or court as determined under applicable law.

13. Changes to these Terms

We may revise these Terms to reflect changes to our services, website or legal requirements. The “Last updated” date at the top shows when this page was most recently revised. Updated terms apply from the time they are posted, unless a different effective date is stated. For existing client engagements, the written agreement and applicable law will determine which terms apply.